FLIGHT OF THE BUTTERFLIES 3D SOARS ONTO THE IMAX SCREEN AT THE DENVER MUSEUM OF NATURE & SCIENCE
New 3D Adventure Captures One of the Longest Migrations on Earth and the Inspiring True Story of One Scientist’s Stunning Discovery
Portion of Film Proceeds to Aid Monarch Butterfly Conservation Efforts
Denver—February 27, 2013—Flight of the Butterflies 3D,a breathtaking new giant screen adventure from SK Films, is now showing at the Denver Museum of Nature & Science. Based on true events, this stunning film follows the epic journey of the iconic monarch butterfly in one of the most incredible migrations on Earth, and the determined scientist, Dr. Fred Urquhart, who spent 40 years trying to discover the mysteries surrounding their journey and secret winter hideaway.
What began with a small boy daydreaming about where butterflies went each winter became a lifelong pursuit by Urquhart, who ingeniously enlisted the help of legions of volunteers, known as “citizen scientists,” to help with tagging and tracking the butterflies. The decades-long quest yielded the ultimate discovery of the monarch butterflies’ overwintering sites in the sanctuaries of Mexico.
In the immersive 3D environment, moviegoers experience this journey from a “butterfly’s-eye view” and see the evolution from egg to caterpillar to pupa to butterfly, captured for the first time using MRI and micro CT scans. The film travels high into the mountain ranges and up tree canopies into the monarch sanctuaries to capture breathtaking footage of hundreds of millions of these magnificent creatures.
In 2008, UNESCO declared the monarch butterfly reserve in Mexico a World Heritage Site; however, the monarch sanctuaries are endangered by degradations of forest habitats, the side effects of industrial farming, and climate change. Significant portions of the film’s box office revenue will support monarch butterfly conservation through Fondo Mexicano para la Conservación de la Naturaleza.
To learn more about the film and it’s sponsors and partners, visit www.flightofthebutterflies.com/.
Members of the media are invited to see the film Monday, March 4, through Friday, March 8, at 11:30 a.m. or 4 p.m. Please RSVP and schedule your showing time with Charlotte Hurley at email@example.com.
Flight of the Butterflies 3D plays daily at 11:30 a.m. and 4 p.m. with additional shows Friday and Saturday at 7 p.m. For ticket prices and other details, visit /imax/current-films.
High resolution images are available upon request.
Charlotte Hurley: 303.370.6407, Charlotte.Hurley@dmns.org
About the Denver Museum of Nature & Science
The Denver Museum of Nature & Science is the Rocky Mountain Region's leading resource for informal science education. A variety of engaging exhibits, discussions and activities help Museum visitors celebrate and understand the natural wonders of Colorado, Earth and the universe. The Museum is located at 2001 Colorado Blvd., Denver, CO, 80205. To learn more about the Museum, check www.dmns.org, or call 303-370-6000.